Ribbit. The First Four Months
Well, I never was a prolific blogger - but with the onset of the microblog it's even worse. Anytime I spend doing my own social media these days seems to be in shorter and shorter bursts of Twitters and Facebook status updates. (I'm totally enjoying Twitter as new medium). I'm also spending time writing the Ribbit blog.
As I do every so often, I'm going to use this post to update everyone on my marketing activities over the last couple of months - this time with Ribbit. Ribbit is an "open platform for telephony innovation" , which we decided to position as "Silicon Valley First Phone Company"- which didn't go unnoticed at launch.
The first strategic launch goal was to create basic company awareness among the press, influencer's, analysts - and what better way to do it than to come right out and claim you were a new kind / better kind of telco. I'll write a lot more about this after the dust settles - but for now, it appears to have helped us accomplish our first strategic communication and positioning goal. (and as with all good positioning , it also accurately describes who and what we are).
Rather than write pages on every single marketing strategy and nuance, I'm going to simply list the milestones and activities around Ribbit and give an overview of what I've been doing. Getting the company "on the playing field" and gaining mind share were clear launch objectives. Which explains our double launch strategy: Phase one, launch the company pre- Christmas. Phase Two: launch the consumer application at DEMO in Jan.
Ribbit Marketing Activities (So Far) Dec 07 - April, 08)
Dec 17 - Company Introduction / Press Tour
Jan 7 - Consumer Electronic Show - "Bloghaus" involvement
Jan 15 - Wireless Roundtable - Influencer Event
Jan 17 - Salesforce "Tour de Force" Conference - Award Nominations
Jan 18 - TechCrunch "Crunchie Awards" -Double Nominations
Jan 28 - DEMO - Amphibian Product Announcement- Palm Springs
Feb 26 - Flex 360 Conference - Developer Event
Mar 13 - eComm Communication Conference
Mar 17 - Ribbit Spawn - Our First Official Developer Event
Mar 18 - Mash-Up Camp, Developer Event
Mar 20 - Under The Radar Conference
April 9 - SD Forum, Speaking Engagement
April 21 - Wireless Innovations Conference
April 22 - Web 2.0. Blogtropol.us Involvement, San Francisco
April 22 - Flash In the Can ( FITC) Toronto
While this is a busy list of public appearances and marketing activities, it doesn't begin to describe what's going on in the background. The bulk of Ribbit's efforts have been in business and product development.
Other Ribbit Milestones
New Hires (25+)
First Platform" Revenue - (customer deployed app on the Ribbit platform)
First Business Customer - (first "Ribbit for Salesforce" revenue from satisfied Beta customers)
First Large Partner Technology Integration - (test with global handset company)
+ 4000 Developers in Ribbit Developer ecosystem
Flash Toolkit (Drag and Drop Voice Components ) announced and previewed
Business Development / Partner Meetings (90+)
Stayed tuned for more news soon! If you're a start up, it just doesn't get anymore fun than this.
Good to see this poping up in my feeder, excellent to see you back Mr Thorson.
Ribbit looks amazing, best of luck
Posted by: pat phelan | May 04, 2008 at 10:47 AM
God info!!! thanks!!
go luck!!!
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