May 2008

Sun Mon Tue Wed Thu Fri Sat
        1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31

« April 2006 | Main | August 2006 »

July 16, 2006

What Is Jajah?

There are two ways to talk about Jajah, Jajah today and Jajah tomorrow. Both versions are off the charts, in terms of their "cool factor".

Home_app_1
Jajah today: Jajah is a simple, elegant 2.o app that lets you make "regular" phone calls, anywhere  on the planet - either for free or for very, little money, depending on where you are calling. What you do: you go to our website, enter your own phone number, enter the phone number of who you want to call, then press the "call" button.

After you hit "call" , your phone will ring, your friends phone will ring - you both answer and you talk. You've basically instructed our server to make two local calls - which is one of the reasons it's so cheap.

For you Skype Types out there - With Jajah, there is NO download, NO Software, NO Headsets, NO Hassle. With Jajah you are making a regular call, just dialing it from our 2.0 app.

Jajahtalking_2 To get up to speed fast about Jajah, check us out on YouTube (Newscasts and "How To's"). Very informative.

Jajah Tomorrow:  We are still playing around with the language, "Voice 2.0", "Hybrid Telephony" ? Here is what we know. The way you think about voice communication is about to dramatically change. Sounds crazy, but it's not. The telephone industry has a lot of good things to offer (phones work) but it's staged for big time disruption. Not unlike the music industry, it is very resistant to changing its behaviors - leaving it completely exposed to innovative start-ups (like us) who will bring high value , and very cool solutions to everyday consumers - at a fraction of the price, and in a fraction of the time.

Embedded Telephony - Today , most of us think in terms of  "pick up the phone, dial, talk". But Jajah sees a world where calls are not device or telephone centric. Already today, Jajah lets you make a regular phone call directly from within applications, like Outlook and Firefox - just click the number on the  browser page or in the address book, and Jajah connects your call. Often for free. No Kidding. This stuff actually works.

"OOOPS! I Did It Again".

Jajah_logo_small_2

Ooops. I did it again - took a real job, that is. This time it's Jajah - one of the coolest companies on the planet. As a result, I haven't found the time to blog since, wow, April 29th. Here's the short version:

I send Guy Kawasaki a note, telling him what I've learned about global branding via social networking. He sends me a note about Jajah - a company he's blogged about. I'm looking for a company that needs to go global fast and Jajah's looking for someone with a passion to do it.

A few interviews on Sand Hill Road with the founders and investors and I'm signed up as the VP of Global Marketing and on a plane to Vienna,  Austria (where Jajah was founded) to get to down to work.

Week One:  Go to work. Meet key players.
Week Two: Off To Europe and Israel (the engineering team is in Tel Aviv)
Week Three: Plan a Big Announcement (PR / Blogosphere)
Week Four: Announce "Free Global Calling" - U.S.
Week Five:  (4th of July) Announce Free Global Calling - Europe.
Week Six:  Begin to work on Infrastructure / Team / Planning.

Any one of those weeks above is a complete, lengthy blog entry. I'll try to get back to speed in following weeks.