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« The Krugle Case Study | Main | Social Media »

March 25, 2006

The Live Web

It was about 3 months ago that I met Doc Searls. He had come by Krugle at the invitation of  Steve Larsen, the CEO. We went to the local cafe for a cup of coffee. I filled three or four nakins with notes, listening to Doc talk about the live web.  He ratttled off lines like "nothing is ever finished". It was drinking from a fire hose. I had just joined this company to help get them launched - and the deal was, we would try and do it  using no traditional media - we would try to do it using the live web.Doc is still writting about it, as is Newsweek. Newsweek_1 This thing is big, communication is going through it's greatest change since the Internet.  I want everybody in my circle to "GET IT"  and hopefully, "get it FAST".  My company, Momentum , was there at the beginning, helping launch Netscape and we rode the 1.0 wave all the way through.This is bigger. The live web changes everything. One -way communication, (an artifact of the printed page), is finally leaving us. The promise of hypertext   is now real and as a new generation grabs the wheel,  it's morphing the social infrastructure and changing reality as we know it - And once again, "you're either on the bus, or off the bus" .

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